Helping Entrepreneurs To Build Better Businesses
 
 

Live Events & Community Building

We work with VC firms and mission-driven companies to build intentional communities through strategic communications and live events.

 
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We believe in the human element of IRL and virtual event experiences, which means we lead with intentionality and thoughtfulness. We prioritize attendee experience over stunts because the experience of your clients and prospects speaks volumes for your bottom line. 

 
 

Strategy & Project Management

Overall Event Program Strategy

Sponsorship Program Consulting

Event Project Management & Deadline Development

Event Marketing & Copywriting

Post-Event Business Development Strategy & Execution

Production & Execution

Venue & Vendor Research

Registration Management & Attendee Customer Service

Talent Scouting & Management

Agenda & Activity Planning

On-Site Execution

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Past Clients

We’ve been so lucky to work with the following clients:

 

What OUR CLIENTS say

 
 

 “Working with Lauren & her team was excellent.

They're approachable, extremely organized and thoughtful. Lauren and her team are precisely the team I want in my corner for any important event, big or small. They are also inspirely resourceful, creative, and on-top of it. My team knows that if anything ever happens to me, Lauren will be the first call they make”

- Sheila Goodman, Village global

 
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Over the years, we’ve worked with clients inside Silicon Valley and around the United States to produce meaningful experiences that help their founders, LPs, clients, and partners take space from their day-to-day demands and find community among their industry’s smartest, most talented peers.

We prefer intentional over expected.

We primarily work on community building for our clients – which means we help them build a group of raving fans and customers through a variety of in-person and virtual experiences (and if we’re being honest, every successful client of ours has both).

Our clients have big expectations.

We’re experienced marketers and are production queens at heart – we think about the details so you don’t have to and we revel in turning wild ideas into well-timed realities.

For 15 years, we’ve worked with tech companies, top 10 law firms, VC funds, and celebrities to plan once-in-a-lifetime experiences that bridge gaps, build community, and create shared understanding.

Who we work with

We primarily work with organizations who want to use events to build their client base, engage prospects, or launch new product offerings to existing clients and customers.

When a client is developing its events strategy, we’re usually the first call. We have deep experience in using live events to kick off community building, and then using virtual, or smaller field events to maintain the community that was already built.

 

Work with Us

Flagship Events / Client Summit

Our work with new clients usually comes in the form of ideating and executing their annual flagship event, such as a founder summit, a client conference, or a new product launch. We’re pros at conceptualizing and project managing new events and seek to work with companies and marketing teams to build documents and systems that ease team resources for future events.


Community Building & Engagement

We work with marketing teams post-flagship event to strategize and implement community building touchpoints, like virtual roundtables, community webinars, thoughtful email marketing campaigns, or Slack channel management to maintain the attention and interest of customers, leads, and prospects who you worked so hard to earn in the first place.

Advisory

Marketing teams need a little external support when it comes to deciding how to prioritize event and marketing resources. We’ve worked with founders, CMOs and marketing teams to allocate marketing dollars for sponsorships, owned events, partnership events, and created a rating system post-campaign to evaluate the effectiveness of how marketing resources are utilized.

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Curious about our perspective on experiential marketing?

Here’s how we think…

 
 

Let’s get started!

Have a project you need help with?

Click below to get in touch, or email lauren@laurencaselli.com directly.